The medjool date, the most well known natural date variety, is known as the king of the dates due to its large, soft and sweet attributes. Medjool dates vary in color from light to dark brown, depending on the area of origin. Medjool is unique not only for its sweetness, but also for its unparalleled juiciness. Grown in the hot, dry desert, the date is naturally dried by the heat of the sun while still attached to the palm. The medjool’s moisture is locked in for a great burst of energy and flavor when eaten. Medjools are a well known source of fiber and potassium.